White Brasseries, the Mark Derry-led and Brasserie Bar Co-owned pub group, is to convert the Brasserie Blanc in Berkhamstead back into a pub under its original name The Highwayman, M&C understands.
The site, which will become the group’s tenth opening, is being converted back to a pub following the success of the group’s new look Brasserie Blanc in nearby Beaconsfield.
Derry told M&C that the group’s pub operation continued to perform well, with the group’s eighth site, the March Hare in Guildford, trading significantly above expectations since opening earlier this month.
The group, which is looking to grow its current five-strong estate to c25 over the next three years, is currently on site at the White Bear in Ruislip, its fourth with Enterprise Inns, with an opening planned for the start of August.
It is also in advanced talks on a further site in Surrey, which it hopes to bring on line by the end of the year.
Earlier this year, Derry said he saw the upcoming pubs code legislation as a chance to change his company’s offer and cited it as the reason for Brasserie Bar Co’s pub expansion.
He said the company was looking for free-of-tie leases and sites with capacity for at least 100 covers.
