Tennents is to target pub and bar owners in England in its first ever direct marketing push in the country.
The brand has a strong presence in the Scottish market, with a £7m advertising budget, but was restricted in the English market by Bass' main lager brand Carling. Its sale to Interbrew means it can now target England.
The brand has a strong presence in the Scottish market, with a £7m advertising budget, but was restricted in the English market by Bass' main lager brand Carling. Its sale to Interbrew means it can now target England.
