TCG, the managed operator, says it has already achieved a “major uplift” in festive bookings by investing in new “party planning” technology.
The company said the technology helps convert enquiries, particularly corporate enquiries, into bookings. Meanwhile, TCG is rolling out its online reservation system through online booking and customer marketing firm LiveRes across its estate, following a successful trial that boosted bookings by an average of 20% per site.
TCG chief operating officer Nigel Wright said, “We’re delighted with this level of pre-bookings with four months still to go before the start of the festive season. Many businesses want to have their Christmas entertainment plans for staff and clients in place in good time, and our investment in IT solutions that make it easier for the customer to book their festive event with us has been money well spent.
“Improved technology is only one reason for our success. We have also created a very strong festive offer for our customers, whether they want a sit down meal or a buffet option. Added to which, we have continued to recruit and develop a team of talented sales managers for our key sites, who are making a huge difference to our ability to seek out corporate function customers and convert a higher proportion of enquiries into firm reservations.”
