TCG, the operator of 69 pubs, has reported a rise in online bookings after driving up its website traffic by 1500% as part of a three-month project to boost the website’s visibility in search engines.

This rise in traffic, combined with a social media campaign, has seen increased bookings for TCG’s pubs and bars across the country. Online offers such as food discounts have enhanced the brand’s presence both online and at its venues.

“As well as an increase in online reservations for dining, we’ve seen an uplift in bookings for parties and functions through the website, as well as for live music, comedy nights and other entertainment”, said Ben Levick, director of operations.

The website was re-launched at the end of 2013 but with an ambiguous name search engine optimisation (SEO) became an essential means of driving traffic of people looking for pubs to the site so TCG began a viral marketing campaign to improve search visibility.