Orchid, the managed operator, has signed a deal with high-end Italian coffee brand Segafredo Zanetti to roll the product out across c200 sites from May.
Orchid said Segafredo Zanetti’s coffee specialists would help develop an “Orchid Coffee Standard”, which will be consistent across all pubs. Segafredo Zanetti is also supplying branded crockery, point of sale and comprehensive staff training for Orchid’s 6,500 employees.
The operator said it hoped the partnership would help it build on the 1.5m cups of coffee it already sells each year.
Arnaud Unvois, purchasing director at Orchid, said: “We put quality at the heart of all we do at Orchid, so working with a gourmet coffee company such as Segafredo Zanetti was a natural step for us.”
