Wells & Youngs and Hook Norton have signed up to a new packaging compliance scheme from the British Beer & Pub Association (BBPA), to cut the cost of waste.

The BBPA said its SUSTAIN initiative will provide an estimated cost reduction of 17% for the average member – which equates to around £150,000 per year, per company.

It will do this by reducing the cost of Packaging Recovery Notes (PRNs), documents that provide evidence that waste packaging material has been recycled into a new product, under the Producer Responsibility Obligations (Packaging Waste) Regulations 2007.

The scheme will operate as a not-for-profit partnership and use in-house experts to achieve “lowest cost compliance with the highest standards of data reporting”.

It will also provide sector-specific support as scheme members will have a direct influence on the future of how the sector’s packaging compliance is managed. The industry’s recycling achievements can also be measured and promoted under the scheme. 

BBPA chief executive Brigid Simmonds said: “We have taken action to set up SUSTAIN, as we have a  major opportunity for us to work together, to make very significant cost savings, promote recycling and protect the environment.

“Packaging waste is going to be a growing issue, with EU proposals for higher targets on the horizon. I anticipate that many BBPA members will be rapidly looking to join the SUSTAIN partnership, and we have urged all our members to do so.”