Hook Norton, the Oxfordshire brewer and pub operator, has signed a distribution agreement with Australia’s largest liquor retailer Woolworths Limited.
Its beers Old Hooky, 12 Days and Haymaker already feature in all 175 of Australian liquor store Dan Murphy, owned by Woolworths. Hook Norton said: “Impressed with the sales of these products, Woolworths Limited has decided to extend Haymaker and 12 Days to sub brand BWS, a mainstream chain for everyday Aussie beers. This will ensure a listing nationally in 600 stores.”
Hook Norton managing director (commercial) Adrian Staley said: “We are thrilled that Woolworths Limited has introduced Hook Norton Brewery to two of their sub brands. This makes Australia our biggest export market and Old Hooky, 12 Days and Haymaker have all been so successful over there, we’ve actually had to put more brews on to fulfil their first orders!”
