The Coaching Inn Group has reported like-for-like sales in the year to date up 9.3%.
The Kevin Charity-led group also said bookings for Christmas were up 25% this year.
The company recently re-opened The Swan Hotel in Stafford, following a substantial refurbishment of its Brasserie and Coffee House. The hotel reopened for business on Friday 23 November taking £48,000 in net sales during its first full week of trading, up 25% from pre-refurbishment levels.
Chief executive Kevin Charity said: “We are delighted with the customer response to the re-opening of the Swan. It demonstrates clearly the value that can be generated by our investment in established, well located Inns in high-quality market towns. Coaching Inn Group aims to operate the best centrally located local hotel/restaurant/ bar in each of its locations and the Swan is another excellent example of that.
“We have had a fantastic year to date and are looking forward to what looks set to be another strong Christmas period across each of our venues.”
