CGA Strategy, the pub and drinks analyst, has launched an improved version of its alcohol brands measurement programme.
It said the new Brand Index 2.0 would give "those involved in the GB alcohol industry the strongest ever market read".
The company can now break down the performance of brands across six key performance indicators, including volume, value and price. Each indicator can also be analysed at national or regional level or by sector — wet-led pub, circuit bar or social club.
CGA plans to extend coverage of the soft drinks and wine categories through the new system in the coming year.
