Bramwell Pub Company has about 12 sites that would suit conversion to the firm’s fledgling premium London concept, chief executive Roger Moxham has told M&C Report as Bramwell prepares to launch a new version of the format.

The second conversion opens on 27 June at the Nags Head in Upper Street, Islington, he revealed.

Last December Bramwell converted the Gate in Farringdon to the Longroom, with a focus on quality food and craft beer.

“That’s gone really well,” said Moxham. “The craft beer thing has clearly caught a moment with the consumer. It starts to give us another string to our bow with the unique product that’s the pub”.

The Nags Head will serve a “broader repertoire of dishes” – for example, a brunch option  - than the Longroom due to its different customer base.

Draught craft beer won’t be served because the pub is tied to Star Pubs & Bars but craft cask ale will be on offer and there will be renewed focus on innovative wines and spirits.

He said around a dozen sites in the estate would be suited to the premium conversion, with possibly more if the concept is taken out of London. Whether or not that happens may depend on the success of Lime Wire, its new café/bar/restaurant concept that it hopes to roll out; the first Lime Wire opened this week in Southampton.

Moxham described the performance of its 23-strong London sites since the start of the year as “electric” and “outstanding”.