ETM Group has appointed Kate Macdonald as its marketing director, also covering its Maven Leisure business.

Macdonald has held various senior leadership roles within FMCG at Heineken & Sipsmith, bringing a wealth of experience in brand strategy, innovation, award-winning comms and digital transformation, said the group.

Ed Martin, CEO, commented: “We’re thrilled to bring Kate on board, at a critical time for both our business & the industry.

“Kate’s extensive experience & breadth of understanding in FMCG, hospitality and consumer will be critical in driving our ambitious growth plans over the next few years”.

Macdonald added: “ETM have long been a company I’ve admired, for their disruptive and bold approach to both consumer & concept.

“During a turbulent time for hospitality, it is imperative we give an outstanding yet distinctive consumer experience in each venue to drive loyalty and retention. I hope to strengthen and solidify the brand experience, transform our digital ecosystem and focus on ROI driving brand partnerships.”

ETM Group & Maven Leisure operate 17 sports bars, pubs and rooftop restaurants.