H&M is opening a second version of its in-house café brand It’s Pleat in its Regent Street store.
The eight-cover 377sq ft café is located inside the new H&M HOME concept store, and follows the Swedish retailer’s UK debut at Westfield London last autumn.
Described as colourful, quirky and not-too-serious, the café serves “healthy-ish” food, and is aimed at helping consumers to make well-balanced choices without preaching.
Menu items include salads, smoothies, savouries, snacks, rainbow food and treats, which prices starting at approximately £2 for an americano coffee, £3.5 for an organic green juice, and £4 for a small vegan “rainbowl” salad.
Ulrika Leverenz, concept manager at It’s Pleat, said: “We’re thrilled to be expanding further into the UK. Our concept is truly unique, and we believe it will be perfect for the shoppers at Regent Street. It’s the new go-to place for all things healthy-ish in central London!”
Products are packaged in plant based, decomposable materials.
It’s Pleat opened its first café in Stockholm, Sweden, in November 2017 and is currently found within just four H&M stores globally.
