Pret A Manger has added several new lines to the range of Pret-at-home products that are available through Tesco.
Pret launched its partnership with Tesco last year, with its first grocery range alongside a trial of concessions selling bake at-home frozen croissants.
The new launches include almond croissants, a sweet greens smoothie and berries and cherries smoothie, and form part of the brand’s expansion into consumer-packaged goods as part of its transformation plan to bring Pret to more people.
Pret’s omnichannel journey was fast-tracked during the pandemic and will be the topic of one of the headline sessions at William Reed’s inaugural Omnichannel Foodservice Conference on 7 December. Pret’s interim UK managing director Guy Meakin will be updating on Pret’s business transformation, growth and how the brand’s people have helped shape its success.
Commenting on the new products, Meakin said: “Last year we launched our first ever frozen croissants range with customers calling them “game-changing” and the initial sales exceeding targets. After much success, we decided to expand our frozen offering to include our beloved Almond Croissants, made famous in our shops.
“We’ve been on a mission to bring Pret to more people. We have launched Pret coffee and croissants in supermarkets across the UK and now we are expanding the range to include our Barista-made smoothies to blend at home alongside our expanding Pret Express counters making it easier to get our coffees on the go.”
The new products will join Pret’s chocolate, butter and vegan croissants in Tesco stores, and will be available in the frozen aisle.
To view the full programme for the Omnichannel Foodservice Conference, to be held at The Pullman St Pancras on 7 December, please click here.
