Noodle bar chain Chopstix has opened a new store, complete with next generation design at Westfield Stratford.
The new opening is on the former Sticky Rice site and features new uniforms, communication screens, packaging, product descriptors and all freshly prepared dishes served from authentic woks in a brand-new counter display.
Chopstix plan to use the new format within all future openings, and where possible will look to retro-fit across the company’s existing estate.
Jon Lake, managing director of Chopstix, said: “The new opening marks an important step in the evolution of the Chopstix brand and we are confident that consumers will react positively to the changes we have made. This is about us refining our approach, strengthening our image to convey our core attributes, whilst also emphasising how ‘different’ we are to other quick service restaurants in the space we occupy.
“We are also pleased to be opening our doors within Westfield Stratford as it fits perfectly with our strategy to successfully grow the visibility of Chopstix by increasing our profile within the country’s most popular shopping and retail hubs.”
