Growth in delivery and takeaway sales begins to stabilise

Data from CGA & Slerp’s Hospitality at Home Tracker indicates delivery and takeaway sales in July remained more than twice as high as they were in July 2019, despite the complete reopening of hospitality.

While the lifting of all restrictions across hospitality has led to an increase in eating out, delivery has maintained its 20.5% share month-on-month while takeaway sales (defined as being collected from an outlet by the customer, including Click & Collect and Drive-Thru) declined by 1.3%.

In total, delivery and takeaways accounted for over a third of restaurant and pub groups’ sales in July.

July’s overall sales were 206% higher than the 2019 equivalent, although this was a marginal drop on the equivalent growth seen in June (225%) and May (273%).

“As consumers returned to eating and drinking out following restrictions lifting, growth has naturally begun to slow in delivery and takeaway sales. However, it’s clear that consumer behaviours have shifted and hospitality at home will remain an important consideration,” says CGA’s director Karl Chessell. “Understanding the balance between out-of-home and at-home preferences will be key to shaping sales and marketing strategies for all brands, as consumers continue to embrace the delivery and takeaway trend.”