A new campaign has been launched to celebrate the best of British Hospitality.

Smiles of Britain, which has been organised by the National Skills Academy for Hospitality, wants people to recognise when they have been well served by taking a photo of that worker’s smile. The pictures are then to be uploaded onto the academy’s website www.smilesofbritain.co.uk

Each week a different winner will be chosen and finally 20 of the best smiles will be judged at a final in London to choose Britain’s Smile Ambassador.

The latest campaign follows the announcement by the National Skills Academy for Hospitality that it has launched its first official recognised employer-based training programme in conjunction with Living Ventures.