French researchers have discovered that loud music in bars makes people drink more and down it more quickly. Professor Nicolas Gueguen, professor of behavioural sciences at the Universite de Bretagne-Sud, watched 40 men ordering beer at a local bar and found that with the music up high (88 decibels), the men drank on average 3.4 beers and took 11.5 minutes to knock each one back. At the more mellow volume of 72 decibels the men ordered 2.6 drinks on average and supped for a more leisurely 14.5 minutes. The Guardian 19/07/08 page 16 The Times 19/07/08 page 3