Gourmet Burger Kitchen (GBK), the Capricorn Ventures-backed group, has strengthened its long-term pipeline by already securing three openings for 2015/2016.
M&C Report understands that the group has signed on units in Newport’s Queensbury Scheme, Stoke’s intu development and at Bracknell L&G development.
The company, which will open its 60th UK site today in Wandsworth, plans up to 10 new openings for 2014.
The group recently launch a new brand identity, which it plans to roll out across its estate this year, as part of the first full brand development exercise since the chain was founded in 2001.
It has already implemented the key elements of the refreshed identity in its Ealing and Wimbledon restaurants ahead of national rollout.
It moves away from the original Australasia-heavy themes to a more “youthful and premium positioning” and introduces a new logo, motifs and colour palette along with revamped interiors including open kitchens and artisan design features.
Last year, chief executive Alasdair Murdoch said that he believed there was still a huge amount of potential for the brand in the UK. “We could easily go to 150,” he said.
Mike Webb at CWM acts for GBK.
