The British Heart foundation is lobbying for junk food advertising aimed at children of all ages to be outlawed.
It is pushing for a 9pm watershed on junk food advertising on television and radio. Research linking the food to teen obesity led to Ofcom banning adverts aimed at children under 9, and this rule will extend to under-15s by the end of the year.
However, many junk food manufacturers have simply moved their advertising to the internet where they lure children to their websites with games and cartoons, or sponsor pages on social networking sites such as Bebo or MySpace.
The Times 3/11/07 page 12 (Body & Soul)
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