Boojum, the Dublin-based burrito brand, has 10 new stores in the pipeline over the next six months across Ireland and Northern Ireland, MCA has learnt.
The new openings will double the size of group’s estate from 10 to 20, and follows David Maxwell’s acquisition of the concept in 2015.
Maxwell told MCA he was two years into his strategic plan for the group, with year one focussing on investing in people, structure and systems to support growth, and year two seeing a doubling of the number of stores from five to 10.
He said he was also exploring expansion opportunities and strategic partnerships in the mainland UK and Europe.
Maxwell told MCA: “When we acquired the business we inherited a very strong platform on which to build, but the business needed development to support our growth plans.
“We developed very clear standards in terms of our proposition, location strategy, brand, company culture and fit out.
“All stores are performing well and we now have some of the best store economics in UK and Ireland fast casual space, driven by industry leading throughput.”
Maxwell, who acquired Boojum with his brother Andrew from founders John and Karen Blisard, said: “This year we intend to double the store estate from 10 to 20 stores and we are two weeks away from opening two more Dublin stores. There are eight more planned across Ireland in next 6 months.
He added: “We are exploring a number of exciting expansion plans outside of Ireland given the popularity of the Boojum brand and food offering, which include UK and European expansion as well as strategic partnerships.
“Boojum is definitely one of the most exciting fast casual propositions in Europe at the moment and we are delighted to be at the centre of it, working with a great team, brand and most importantly serving great food to our loyal customer base.”
