The British Beer and Pub Association (BBPA) has called on the government to reverse the 8% increase on beer duty when VAT returns to its higher 17.5% rate in January.
The plea coincides with the launch of the organisation's new manifesto today and the results of a new survey that suggests eight out of 10 people believe the pub is an important part of the British way of life.
The BBPA has launched a new campaign in conjunction with the Society of Independent Brewers (SIBA) entitled "I'm backing the pub" - which calls on consumers and politicians alike to sign up in support - and also wants the government to abandon the controversial 2% above duty annual hike.
Brigid Simmonds, chief executive of the BBPA, said: "There is a clear and compelling public consensus amongst the British people that the pub is a vital part of their community and the social and economic character of Britain. This is coupled with deep concern at the record number of pub closures we are witnessing today and a resounding call for action to support the British pub.
"It is time for a concerted effort by government, industry and all those who value the pub to work together to adopt and implement policies to promote the great British pub."
Julian Grocock, chief executive of SIBA, added: "Pubs are an integral part of Britain's rich culture, our national heritage, and the life of our communities. Reducing duty on a low strength drink like beer would be a good start in helping to promote a unique British product, supporting a unique British institution, and launching an effective strategy to encourage responsible drinking in controlled and convivial surroundings."
A ComRes survey, commissioned on behalf of the BBPA, also found that:
· 80%of all people think that the pub is an important symbol of the British way of life
· 71% of people think that more needs to be done to support and promote the British pub
· 77% think that pubs in Britain make a valuable contribution to the economy
· 74% of all people think that the planned increase in the tax on beer and pubs next March is not justified.
· 67% of all people agree that Government policy should encourage people to choose lower strength alcohol drinks like beer, and 74% support a policy of lower taxation for lower strength drinks like beer.
