Andrew Lansley, the new Health Secretary, has pledged the government will stop “nannying” when it comes to dietary related health matters. Instead, he said the NHS will “nudge” people to make the right decisions about a healthy lifestyle. Lansley said he saw himself as the Secretary of State for Public Health but wanted to move away from rules and regulations: "Even in the course of today’s severe financial belt-tightening, the UK’s leaders should avoid gratuitous and unhelpful public statements. “Instead, they should devote their energies to framing a forward-looking health policy—one that offers clear and tangible support to effective education for families on how important a good diet is to their children’s growth, health, and future." He added: "It is not a lack of desire, what they need is the support to make it happen. We want to nudge individuals into the right decisions by changing behaviour but not nannying." "It is not about good foods and bad foods it is about good diet and bad diet." He was speaking yesterday at the annual conference of the Faculty of Public Health in London. He also revealed that government funding for the high profile Change 4 Life campaign, with plasticine figures seen in TV adverts eating pizza and sitting on a sofa, will be cut and instead the food and drinks industries will be encouraged to take a bigger role. The campaign was launched in January last year, focusing on advertising and a website, and will cost government £75m for the first three years. Many commercial companies such as Coca-Cola, Mars, Kraft, Nestle and PepsiCo are already involved in the Change 4 Life campaign Lansley said he wanted the campaign to expand from its current focus on physical activity, diet and obesity to include alcohol but at the same time he did not want it to be seen as a government campaign. However, the involvement of the food and drink industry in such campaigns has been criticised in some quarters. Tam Fry, board member of the National Obesity Forum, said: "The National Obesity Forum is horror-struck at Mr Lansley's remarks. "It sees them as nothing other than a bare-faced request for cash from a rich food and drink industry to bail out a cash-starved Department of Health campaign.”