London-based food to go operator Pure is to launch a new membership service today (22 March) called Pure+more, to coincide with the reopening of selected shops for takeaway.

The service will offer 20% off all food and drink, every time its members use click and collect through Pure’s website or app.

The subscription service will cost members £4.99 per month, with the first month free, with no limit to have many times they can take advantage of the discount.

The service will award points for loyalty, enabling members to access further offers and personalised rewards. It also features a ‘refer a friend’ scheme, whereby for every person invited who places a click and collect order they both receive £5 off their next order.

Spencer Craig, founder and CEO of Pure, said: “We have all faced a really challenging year and as our customers start to return to our shops, we believe more than ever they deserve an exceptional experience with us. They can now pre-order food to enjoy in some of our outdoor seating areas, for picnic lunches in the park or breakfast on their way to the office.”

From today, Pure is reopening 12 of its sites, including Victoria Station and Canary Wharf, with a further six to open from 12 April.

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