Pret A Manger has announced a new partnership with Dallas Holdings (USA), which will see the multichannel retailer open a network of shops in California as well as an additional site in New York.
The agreement builds upon the success of a partnership with Pret UK where Dallas Holdings operates a growing number of shops.
The new locations will open in Southern California, while Pret will also be expanding its presence in New York City, in the Hudson Yards neighbourhood.
Pret kicked off its expansion in North America earlier this year with a pilot launch with A&W Canada, which continues to develop and operate several Pret pop-ups in Vancouver and Toronto.
“We’re very excited to be expanding into California next year with the help of Dallas Holdings,” Jorrie Bruffett, president, Pret A Manger North America said. “We’ve been seeing steady growth week over week as customers and businesses continue to come back to the office.
“This shift has aided in our recovery efforts and even our coffee orders have now surpassed pre-pandemic levels. We believe this is the right time to identify new partners to help us enter new markets where we know there is a demand for Pret.”
Shane Thakrar, president & CEO of Dallas Holdings added: “We are extremely excited about bringing the Pret brand to the Southern California market, whilst also adding to Pret’s own strong New York network.
“We feel California is a great new market for Pret, with many strong initial locations across Los Angeles and Orange County planned for our launch.”
