Little Caesars’ will offer “extreme value” to compete with other big brands and gain a foothold in the UK market, according to VP international Andrés De Robina.
The brand’s signature product, a hot held £5 pizza, gives it a clear point of difference compared to other pizza operators, De Robina said.
“No other brand does what Little Caesars pizza does,” he said. “Our brand delivers value and is more affordable than other pizza options.”
The US brand’s ‘Hot-N-Ready®’ model allows customers to be served “in 30 seconds or less”.
Some minor tweaks had been made to the UK model compared to the US, which includes the addition of a mushroom deluxe and peri peri chicken pizza.
“These toppings have been introduced to cater to British customers,” he said.
Having opened a debut UK site in Derby, the brand plans to launch in Manchester, Liverpool, and London next.
“We will have regional franchisees that we work with across the UK We’re actively seeking franchisees who can enter into a multi-unit franchise agreement to join our brand in the UK.”
Little Caesars’ launch in Derby in December 2022 marked a return for the brand which previously operated in the country some 20 years ago.
“The landscape has changed in the sense that there is a lot more variety on the high street, and third-party delivery services enable consumers to try restaurants from further afield that they might not ordinarily buy from,” De Robina said.
Little Caesars will cater to UK consumers’ appetite for “convenient, quick meals at low prices”
De Robina noted that the QSR industry was “thriving” and described the U.K. as a “highly influential market”, adding: “Now is a good time to launch as its hospitality industry gains momentum.
“Of course, it’s competitive in the UK and this is because of a variety of factors, such as sustainability, automation, and energy, but there is also a lot of opportunity for brands like us.
“Pizza is the most popular takeaway food in the UK and Little Caesars is uniquely positioned to offer high-quality pizza made with fresh, real ingredients at an all day, everyday value, ready when the customer walks in. Now is the right moment to enter the market and provide consumers with the value, quality and convenience we’re known for so they don’t have to compromise.”
