Deliveroo’s share value bounced back four percent this morning after all of its issued shares were admitted for trading on the London Stock Exchange, despite planned strike action by riders.

The delivery company’s long-awaited IPO got off to a bumpy start on Monday when shares plunged by as much as 30% as trading opened, wiping more than £2bn off its value, with one analyst describing the debut as “catastrophic”.

Its IPO had been overshadowed in the preceding weeks by concerns by potential investors about its riders’ lack of rights and the risks associated with such a business model, as well as the company’s dual class share structure.

This morning, 1,714,330,179 shares were admitted to the standard listing segment of the Official List of the FCA and to trading on the London Stock Exchange. Shares were up as high as four percent following the start of unconditional trading, as retail investors are now able to buy and sell shares, following a week of conditional trading that was limited to institutional investors and customers of the business.

However despite this morning’s uplift, Deliveroo’s share price is still far below the 390p float price, with shares currently valued at 287.30p – up 2.61% on opening this morning. It has also been reported by the Financial Times that Goldman Sachs bought around £75m shares in Deliveroo in order to prop up trading in the company after other investors shunned their market debut.

Susannah Streeter, senior investment and markets analyst at Hargreaves Lansdown said early morning trading today suggests that retail investors haven’t lost their appetite for Deliveroo, despite the hit to share value seen earlier this week.

While institutional investors and customers of the company have been locked out of selling their shares for a week, it seems many are keeping their ‘get out of jail’ card in their back pocket, waiting for prices to stabilise, she said.

“A volatile trading period following an IPO isn’t unusual and we would always encourage investors to have a long term strategy, and not invest in shares for speculative short term gain. However, it is clear that IPOs should offer a much more level playing field from day one for all classes of investors,” she added.

Meanwhile Deliveroo riders have been protesting this morning in London, Reading, York and Sheffield over demands for fair pay, safety protections and basic workers’ rights. The action, timed to coincide with the admittance of Deliveroo’s shares this morning, has been organised by the Independent Workers’ Union of Great Britain.

It said that since the Bureau of Investigative Journalism revealed Deliveroo pays some riders as little as £2 per hour, at least 12 major investment firms have indicated they would not invest.

Deliveroo has also announced its intention to change its name to Deliveroo plc, following admission on the LSE.