Uber Eats has 200 virtual restaurants live in the UK – half its target for 2019.
Rodrigo Arévalo, head of Uber Eats EMEA, told Bloomberg virtual restaurants were a “hyper local exercise” aimed at filling cuisine gaps in particular areas.
Arévalo also described how the group was leveraging its larger ride-sharing platform and technology to fast-track the development of the Eats platform.
He said: “Uber Eats demonstrates the potential of the Uber logistics platform. In three and a half years we have build a multibillion-pound business, and we are already the biggest food delivery app outside of china.
“It’s all about the logistics network we’ve built and how we leverage that platform.”