Birmingham-based Urban Coffee Company has opened its fifth coffee shop in Birmingham as part of plans to grow a pipeline of 12 branches nationwide by 2018, M&C Report has learnt.

The latest store is part of Birmingham Open Media, an art, technology and science development space in the city centre behind New Street Station on a main commuter route from the station.

Managing Director of Urban Coffee Hannah Wolsley said the site, which opened this weekend, has already met expectations and is performing well.

“We have a plan for 12 by 2018 and we are on track for that. We have got number six opening in November next year but if another happens before then we will look at it.”

The next site will be at Birmingham’s Beneficial House.

Wolsley said they are looking at locations around the country for potential sites and will “seriously consider anywhere that is the right location”. This would be a destination rather than convenience spot, but still with a high footfall.

The self-funded independent group, founded in 2009 by Wolsley with Simon Jenner and Amir Belkhelladi, also operates two coffee shops in Birmingham as well as Coventry and Hardborne.

The Coventry site opened six-weeks ago as the first site away from Birmingham. In addition to the brunch menu it offers American diner-style meals in the evening including burgers. This has been added to the Coventry offering because there was a gap in the market within the city.