Starbucks is advertising for a new public relations firm in the UK after a recent survey found the company was seen as arrogant, according to The Daily Telegraph.
The survey of 8,000 consumers found that Starbucks was considered to be "arrogant, intrusive and self-centred".
Starbucks is estimated to have made losses of £50m since entering the UK seven years ago.
This move is designed to help raise the company's charitable profile, raising awareness of its involvement in fair-trade initiatives and coffee farming co-operatives.
