Starbucks has become the first retailer to sign up to a brand new Parent Friendly Places Charter designed by the National Childbirth Trust (NCT) delivering a training programme to support breastfeeding mothers using its c800 UK outlets.
The company has signed up to the campaign that encourages businesses to do more to help those feeding children, whether by breast, bottle or high chair.
Its baristas have been given training in understanding the needs of parents with young children or babies and in how to support them “without judgment”.
Vice-president of operations for Starbucks EMEA Rhys Iley said: “We recognise that parents out on their own with very young children, sometimes for the first time, appreciate some support. Our collaboration with NCT and its members builds on our existing customer service principles and through working with NCT we have already refreshed our training and improved our facilities. We hope parents of young children visiting our stores will let us know, there and then, if there is anything we can do to improve their experience.”
