Soho Coffee has partnered with Debenhams for its latest opening – in Birmingham’s Bullring.
The group said it had been eyeing a Birmingham expansion for a number of years, but had been searching for the right location.
The store will also be the first to offer Soho’s new afternoon tea.
Penny Manuel, managing director of Coffee Co, said: “We are delighted to have opened in Birmingham over the weeked and think that the store offers something new and exciting in the Bullring. Not only can customers enjoy our trademark coffee, they will also be able to opt for our batch brew craft coffee for an artisan flavour, and can snap up food to match their lifestyle. We’re even more excited to trial our new Afternoon Tea concept, which offers a modern take on the traditional to capture customers’ taste buds as well as imagination.”