Leon is to ramp up the roll-out of its self-serve kiosks, with plans to more than double the number of them by the end of January, to over 200.

The fast-food brand is to launch more than a 100 of the kiosks in Asda in the next couple of months. It currently has kiosks in 65 of EG Group’s convenience stores and 33 in Asda supermarkets in the UK.

An additional four kiosks will also launch within EG service stations before the end of the year.

Leon is also introducing a new drink option to the kiosks from today – its seasonal almond praline latte.

Glenn Edwards, managing director of Leon, said: “Today’s announcement marks another milestone in our expansion programme – and shows how Leon’s coffee is fast becoming a favourite with coffee drinkers across the UK.

We continue to invest and innovate, with the intention to make Leon more accessible to more customers. Whether in our drive-thrus, restaurants, self-serve or through our grocery offer, we continue to make it easier for everybody to eat well, live well and be kind to the planet.”

Alongside the rollout, Leon has started selling grocery coffee beans and grounds in 385 Asda stores.

Edwards will be speaking at William Reed’s upcoming Omnichannel Foodservice Conference on 7 December at The Pullman London St Pancras, produced by MCA, alongside The Grocer and BigHospitality.

He will discuss how the new ownership of the business by EG has informed and enabled new approaches to reaching customers, including drive thru openings, digital transformation such as customer ordering screens, branded products into retail as well as grocery offers at some of their venues and how, throughout this, the company has stayed true to its founding principles.

To find out more about the conference, or to book tickets, please click here.

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