Greene King is seeing dividends from its investment in Hungry Horse, MCA’s latest Pub Brand Monitor has shown, as JD Wetherspoon loses share at key dayparts.

The Q3 monitor shows Hungry Horse achieving notable success during the period at both lunch and dinner. In the former, share is up from 3.6% to 4.1% and now sits third in the rankings, behind JDW and Harvester, moving ahead of Toby Carvery and Brewers Fayre.

At dinner, Hungry Horse was only one of the top 20 brands to achieve significant gains in converting those aware of the brand into potential customers, with 9% of pub visitors now considering the brand. Share of visits at dinner were up from 4.1% to 5.4%, making it the most visited pub dinner brand behind JDW, after overtaking Harvester, Toby Carvery and Brewers Fayre.

JDW remained dominate at both lunch and dinner but has seen its share of the market cut. At lunch its share of visitors has fallen from 24.2% in Q3 2015 to 21.9% in the last quarter. However, this still dwarfs its nearest competitor, Harvester, which has 4.7%. (up from 3.6% a year ago). At dinner JDW has gone from 17.3% of share last year to 15%.

The latest results also show a challenge to JDW’s status as the most recognised brand. While 88% of customers were aware of the Tim Martin-led company in Q3 2015, the figure now stands at 84%, while Harvester has edged up to 80%.

The report shows that Harvester now sits second in the overall ranking for total pub visits, performing well in converting those aware of the brand into bot considers and users at lunch. However, the data shows that at dinner the brand has seen a falling conversion of considerers to visitors, leading to a share decrease of 6.5% to 4.8%. It has struggled to keep up in a number of key areas, with dips in average customer ratings as well as perceptions of value for money, food quality, drink quality and friendly service.

In terms of customer ratings on food quality/taste and value for money, Toby Carvery leads the market with scores of 8.6 out of 10, while the brand is tied with Marston’s for overall experience.

The full Pub Brand Monitor is available on MCA’s Insight Centre. For more information about this and other MCA reports, please contact sophie.barber@mca-insight.com