Toussaint Wattinne, general manager at Uber Eats UK, said a key focus for the tech company’s success was to shift consumer behaviour away from cooking at home towards home delivery.

Speaking at Mapic’s Food Unplugged event, Wattinne said Uber Eats was able to capitalise on its advanced technology and logistics infrastructure from its private hire car business, which had enabled it to rapidly enter the home delivery market.

He said the ambition of Uber Eats was to be in 40 cities and towns in the UK by this time next year and “expand as quickly as possible to make the service available across the UK”.

Wattinne admitted there were barriers to Uber Eats’ goals, such as price, customers’ desire for healthier food, and the unpredictability of working with third party operators.

He also hinted the business could follow Deliveroo’s example with delivery only kitchens, suggesting property would have to be “optimised for delivery” in order to be viable for operators.