Giraffe, the Tesco-owned casual-dining chain, is trialing Near Field Communication (NFC) technology on its tabletalkers, which allows customers to interact with their smartphones and receive a daily ‘treat-a-day giveaway’ as part of an online advent calendar campaign.
The tabletalkers contain an NFC tag, alongside a QR code, enabling all smartphone users to tap or scan, then retrieve their different treat every day throughout December. “Treats” include offers, Christmas tips, free chocolates, ebooks and toys.
Tamoco, a leading provider of NFC and proximity based marketing solutions, analytics and data, worked together with Giraffe to implement the campaign.
Juliette Joffe, co-founder of Giraffe, said: “As early adopters of QR code technology and now with our loyalty app reaching its 15,000th member, working with NFC was a natural step forward for us. If this trial at our London sites is a success, we will look to bring NFC into future marketing campaigns going into 2014.”
