Eagle Eye, the digital loyalty company for the retail and hospitality sectors, saw its number of live users grow to 215 from 190 during the six months to 31 December.
The group released its interim results for H1 this morning, which confirmed redemption voluems of 25.2m – an increase of 81%.
The company also announced the signing of a strategic partnership with global retail marketing group TCC Global, allowing Eagle Eye to extend its digital promotions offer into the European loyalty market.
Tim Mason, chief executive of Eagle Eye said: “We are now living in a world where digital and mobile have transformed our lives. Creating personalisation, relevance and convenience, digital channels are reshaping the way that shoppers make choices. However, in the retail space, this transformation stops at the shop door.
“ Our platform enables retailers to make this digital leap and connect with consumers in real-time at the right time and location, creating much more efficient performance marketing. TCC Global is a market leader in their field and work with many of Europe’s most important retailers, making them a logical partner. In summary, this partnership with TCC Global enables us to build on our success in the UK and to accelerate our growth by this move into Europe, in line with our strategic growth goals.”
