Kiosks are set to be the type of self-service technology most frequently used by hospitality operators as 41% of consumers would choose a kiosk over a cashier, a study by Kurve Kiosks has found.

The study predicts that by October 2020, 58% of operators in the food sector will have adopted self-serve technology with staff productivity, reducing customer waiting times, revenue generation and increasing product sales as the key benefits of kiosk deployment.

Showing a disparity between consumer and operator attitudes, the study found that 66% of UK consumers would be willing to use self-service, whereas only 56% of operators believe that over half of their customers would be willing to do so.

Integration with existing IT infrastructure was reported as the greatest challenge to kiosk implementation (62%), followed by EPoS limitations (52%), cost of instillation (48%) and cost of re-designing store layout (42%).

In spite of the challenges cited, “the research results reflect very much the conversations we have had with both small and large hospitality operators over the last year, which strongly indicate the UK is on the brink of self-serve kiosks going mainstream for food ordering,” said Steven Rolfe, Kurve Kiosks CEO.