Pernod Ricard brand The Glenlivet is to sponsor the Atlantic Rowing Race, which begins on 27 November and will take around 15 days.
The Glenlivet will sponsor James Cracknell, the Olympic gold medallist, and his team mate Ben Fogle in the race.
Neil MacDonald, brand director for The Glenlivet, said: “We're delighted to be sponsoring James and Ben in this exciting and challenging Atlantic race. The sponsorship fits the brand positioning for The Glenlivet perfectly by reinforcing certain personality aspects central to the brand such as determination, endeavour and spirit.”
