Cornwall-based Sharp’s Brewery has revealed that its flagship beer, Doom Bar, is now the number one single bottled ale in terms of value sales in the off-trade.
It said that the top spot had been achieved through growing customer demand, with one bottle of Doom Bar now sold every four seconds across the UK.
The announcement follows Doom Bar’s continued success in the on-trade, the UK’s number one cask beer in both volume and value since 2013.
Emma Bebbington, general manager at Sharp’s Brewery, said: “It is fantastic to see Doom Bar’s continued growth, as this has played a huge role in the success of our business. Doom Bar has always been an on-trade success, so it’s great to see this replicated in the off-trade now too. We’re extremely proud of our flagship beer, as we are our growing portfolio of premium brands.”
