Interbrew UK is to revive Artois Bock, the predecessor to Stella Artois, which it stopped brewing in the 1950s.
The 6.2% abv beer will initially be available in the UK and Belgium, and will be backed by a £2m advertising campaign in the summer.
The brand will be rolled out in the on and off-trade in late August, retailing for between £2 and £2.50 per pint.
Phil Rumbol, Interbrew UK’s marketing director, said: "We discovered the beer recipe while cataloguing the brewing archives in Leuven, Belgium.
"The specialist beers sector has really taken off in the past two years bringing new consumers into the beer category. The familiarity with and trust of the Artois name among consumers will enable Artois Bock to bridge the gap between premium lager and speciality beer."
