Shoppers passing Selfridges in Oxford Street, London before Sunday were able to watch a couple playing strip chess to promote the re-vamp of Gordon's Gin.
Wendy Darlington, brand director for Diageo said: "The Selfridges window event allows consumers to interact with the brand first-hand and, unusually, see an ad before it breaks on TV.
"The live ad will provide Oxford Street shoppers with a little sophisticated pleasure and appeal to the modern, stylish sensibilities of both Gordon's drinkers and Selfridges customers."
The players are only allowed to strip down to their underwear.
Wendy Darlington, brand director for Diageo said: "The Selfridges window event allows consumers to interact with the brand first-hand and, unusually, see an ad before it breaks on TV.
"The live ad will provide Oxford Street shoppers with a little sophisticated pleasure and appeal to the modern, stylish sensibilities of both Gordon's drinkers and Selfridges customers."
The players are only allowed to strip down to their underwear.
