Drinkers reluctant to try new drinks

Almost eight out of 10 drinkers rarely or never try new alcoholic drinks according to research by Canadean which shows that 77% of out-of-home drinkers eschewing new products and 32% opting for brands they know and trust

 

THIS ARTICLE IS ONLY AVAILABLE TO SUBCRIBERS

Already have an account? SIGN IN HERE

Gated access promo

Create your free MCA account to get instant access to this article.

Learn more about MCA here

Alternatively SUBSCRIBE for unrestricted access to all content. Contact us for more information