A radio advert for Crabbies alcoholic ginger beer, produced by Halewood International, which contained several sexual innuendos has been cleared by the Adverrtising Standards Authority (ASA),writes Ewan Turney.
Four listeners had complained the ad was inappropriate for broadcast at a time when children would hear it because it contained sexual innuendos.
One of those listeners reported that his three-and-a-half-year-old heard the ad and had since been asking for “Crabbies alcoholic ginger beer”.
In the ad, a man said: “OK Peter, Amy wants the pork and I fancy the Mediterranean tart”.
Peter said “Ticketyboo! And what about you Sarah?” Sarah said “I think I’ll go for the chef’s T-bone with nut stuffing”.
Amy said “Are you sure Sarah? I had it last time and it was very filling”. Sarah said “Cripes! You’re right Amy, maybe I should stick with my special burger”. Peter said “Wizard! I’ll go order. All we need now is the warming spices of Crabbies alcoholic ginger beer served over ice with a slice”.
A voice-over said “Crabbies alcoholic ginger beer. Refreshing ginger beer only for grown-ups”. Peter said “I say gang, does anybody want my spotted dick?”
The ASA ruled that the innuendos were mild and unlikely to be understood by young children.
