The premium beer and cider market in the UK grew by 1.2% year-on-year in 2014 thanks in part to lower duty rates.
Research from Key Note into the premium lager, beer and cider market showed that value growth and the increase in volume sales has been mainly driven by the reductions in the level of alcohol duty paid on beer and cider products.
As a result of two consecutive cuts to beer duty, beer prices fell by an estimated 1% over the past year.
Key Note is predicting a stable annual growth in value sales of premium lagers, beer and ciders for the next five years as sustained economic growth and a third consecutive cut to beer duty levels and a cut to cider duty for the year ending March 2016.
