All articles by Steve Gotham – Page 3
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NewsDelivery versus in-house: What’s the difference in price?
I had a Deliveroo from Pho the other day. As nice as the Vietnamese curry always is, I was charged £11.25 for a dish that costs £10.50 in their Guildford restaurant. This started a small chain reaction of looking at other Pho price differentials, and then a few other restaurant chains. At Pho, the use of higher prices on Deliveroo was pretty much universal. Starter prices were typically 20p-30p dearer on dishes that mainly range between £4.95-£6.95, equating to a 4-6% premium on delivery.
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OpinionCan burger sales stay strong in the face of increasing alternatives?
Despite growing food adventurism, the proliferation of diverse cuisines and the ongoing rise of plant-based offerings, beef burgers still account for one in nine of every dinner consumed outside the home. Sales are also in year on year growth. As such, it is difficult to argue with leading US restaurateur, Danny Meyer, who said: “At the base level, a burger is a piece of meat and a bun with something on it. It’s simple but it seems to make a lot of people happy.”
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Analysis & InsightFish and chip supper anyone?
Call me old-fashioned and a tad unadventurous if you will, but I am rather quite partial to the long-established delights of fish and chips. A moist and slightly sweet tasting cod fillet in light but crunchy batter, with some nicely seasoned thick-cut chips, minty mushy peas and chunky tartare sauce – delightful! One of the things about go-to products though, is that they become something of a KVI – a Known Value Item.
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NewsMcDonald’s to go – convenient format but with convenience pricing too
Working not far from McDonald’s new take-away only concept store, simply called “to go” on Fleet Street, I had taken a healthy interest in the media coverage about the new format. So in many ways I knew what to expect. I was aware that it would not have any seating, or toilets, and that product ordering and payment would be via wall-mounted slimline touchscreen kiosks only. I had also read that that there would be a reduced menu within a reduced size outlet. What I had not expected is that there would be a price premium to pay.
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Analysis & InsightGrowth potential for Greene King pub brands
In light of the recent bid for Greene King by CK Asset Holdings, MCA market insight director Steve Gotham assesses what MCA’s Eating Out Panel data has to say about the performance of its four core brands.
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Analysis & InsightSteve Gotham: The murky world of promotions
MCA market insight director Steve Gotham analyses consumer use of promotional deals and suggests they may not as damaging as first thought.
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Analysis & InsightSteve Gotham: New tricks at old dog Pizza Hut Restaurants?
Using key consumer insights from MCA’s Eating Out Panel, to what extent are UK customers feeling and acknowledging the love for Pizza Hut Restaurants?
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Analysis & InsightSteve Gotham: Frequenting fall-out
MCA market insight director Steve Gotham breaks down the data on eating out occasions to see what the real picture is when it comes to falling frequency.
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Analysis & InsightDate night opportunity knocking?
MCA market insight director Steve Gotham analyses consumer eating out missions and deduces that there are opportunities for operators to do more when it comes to couples looking to spend money on a night out.
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