Call me old-fashioned and a tad unadventurous if you will, but I am rather quite partial to the long-established delights of fish and chips. A moist and slightly sweet tasting cod fillet in light but crunchy batter, with some nicely seasoned thick-cut chips, minty mushy peas and chunky tartare sauce – delightful! One of the things about go-to products though, is that they become something of a KVI – a Known Value Item.