YO! Sushi, the Robin Rowland-led chain, has come out on top in a survey on customer satifaction.
The survey by global market research firm ORC International, which asked more than 1,000 consumers about their recent restaurant experience across 13 brands in October, saw YO! receive the top recommendations from its customer base, with 57% very likely to recommend the chain.
Carluccio’s was not far behind, with a recommend score of 55%. It was also came in at second place on food (60%) and brand (49%), and beat the competition for best value for the money, with over one third of customers rating it positively.
Of the larger high street brands, Nando’s was rated third overall for customer satisfaction, but received top ranking for restaurant atmosphere.
Pret A Manger took the top spot for efficiency of service (58%), while Starbucks turns in the least impressive performance in this area (33%).
Starbucks recent poor publicity seems to have had an impact on its score with the coffer chain coming in last for nearly every measure.
Lisa Garthside, research director at ORC International, said: “In a competitive restaurant market it is important to stand out and deliver a fantastic customer experience. We know that in tough economic times people are looking for that special experience whenever they go out and the restaurants that deliver will be the winners.
“Consistency is also vital, and Prêt A Manger’s strong performance on service is all the more impressive given the sheer volume of transactions each day.”
The restaurants included in the survey were YO! Sushi, Café Rouge, Carluccio’s, Giraffe, Gourmet Burger Kitchen, Nando’s, Pizza Express, Prezzo, Starbucks, Strada, Wagamama and Zizzi.
