Wrapchic, the Indian wrap grab and go concept, has updated its pipeline, with seven new openings in the coming months, under a reorganised, wholly franchised model, MCA has learnt.
The concept is opening at Intu Derby, Wembley Box Park, Milton Keynes Station, Walsall Sadler Centre, Guildford Friary Centre, Wolverhampton Mander Centre, as well as its first garage forecourt opens in Birmingham Ward End.
Wrapchic has also partnered with contract caterer Aramark which will see it opening in sixth form colleges in Uxbridge, Derby and Luton, from September, with the potential for more further down the line.
The concept is also expanding internationally under a joint venture with Yellow Tie Hospitality Management LLP, with the first store opening in Channai, India, in July.
Paolo Peretti, the former Vital Ingredient managing director, who joined Wrapchic as a non-executive director earlier this year, told MCA the brand was in advanced talks on a further three UK sites, with plans to open 21 units by the end of May 2019, which would take it to 40 overall, with a plan for 25 a year after that.
As part of the wholly franchise model Wrapchic is selling its three corporate stores to store managers, and has appointed a head of franchisee support, a head of finance and a head of new store openings.
Peretti said: “The brand is unique in the marketplace. There’s not many operators doing Indian street food for grab and go market.
“We are in discussions with some very large players looking to do a large number of stores.
”Part of the growth plan is to do 10 or 12 colleges a year, and we’re talking to a number of interested parties.
“The idea to get to 55 Indian stores at the end of our four year plan. People recognise the food, the quality is good, and the fact it’s westernised is quite appealing.”