The Highs and Lows of Promotions

PizzaExpress Langham Place, Oxford Circus 03

In recent weeks I have looked into various elements of economising behaviour by consumers, including targeting low prices and more spending at weekends as opposed to weekdays, today’s focus is on the widely prevalent, yet potentially damaging, practice of promotional activity. Key questions asked include whether its usage is rising, who’s buying into the offers the most and what are the most popular promotion types. The core focus area is the key dinner day-part within the chain restaurant sector and the source of answers is MCA’s consumer tracking service, the Eating Out Panel.

 

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