Steve Gotham

Steve Gotham, Director of Insight, has worked in catering and hospitality business, consumer and market research with specialist interest in consumer insight, competitor benchmarking and key performance indicators. He carries out Commercial Due Diligence assignments for clients, and leads all bespoke research projects and market entry studies. Steve’s team produce the MCA annual market reports and all brand analysis. Prior to that, Steve worked for several years in retail analysis, for Verdict Research, where he was Head of Analysis & Publications across the retail spectrum. He started his career with Sainsbury’s, where his roles included Store Location Research and Competitor Intelligence. Steve has an MBA from City University and is a member of the Market Research Society.

Contact info

+44 (0)207 611 0419
  • GettyImages-fish and chips

    Fish and chip supper anyone?


    Call me old-fashioned and a tad unadventurous if you will, but I am rather quite partial to the long-established delights of fish and chips. A moist and slightly sweet tasting cod fillet in light but crunchy batter, with some nicely seasoned thick-cut chips, minty mushy peas and chunky tartare sauce – delightful! One of the things about go-to products though, is that they become something of a KVI – a Known Value Item. 

  • McDonald's to Go Fleet Street

    McDonald’s to go – convenient format but with convenience pricing too


    Working not far from McDonald’s new take-away only concept store, simply called “to go” on Fleet Street, I had taken a healthy interest in the media coverage about the new format. So in many ways I knew what to expect. I was aware that it would not have any seating, or toilets, and that product ordering and payment would be via wall-mounted slimline touchscreen kiosks only. I had also read that that there would be a reduced menu within a reduced size outlet. What I had not expected is that there would be a price premium to pay.

  • Greene King

    Growth potential for Greene King pub brands


    In light of the recent bid for Greene King by CK Asset Holdings, MCA market insight director Steve Gotham assesses what MCA’s Eating Out Panel data has to say about the performance of its four core brands.

  • Bill

    Steve Gotham: The murky world of promotions


    MCA market insight director Steve Gotham analyses consumer use of promotional deals and suggests they may not as damaging as first thought. 

  • Pizza Hut

    Steve Gotham: New tricks at old dog Pizza Hut Restaurants?


    Using key consumer insights from MCA’s Eating Out Panel, to what extent are UK customers feeling and acknowledging the love for Pizza Hut Restaurants?

  • GettyImages-breakfast

    Steve Gotham: Frequenting fall-out


    MCA market insight director Steve Gotham breaks down the data on eating out occasions to see what the real picture is when it comes to falling frequency.

  • GettyImages-couple in restaurant

    Date night opportunity knocking?


    MCA market insight director Steve Gotham analyses consumer eating out missions and deduces that there are opportunities for operators to do more when it comes to couples looking to spend money on a night out.